Expert Q&A on All Things Diamonds

Are you considering purchasing a diamond but feeling overwhelmed by all the options and information? Whether you're buying your first diamond or upgrading a cherished piece, get expert diamond advice in this Q&A from one of John Atencio’s most knowledgeable designers.

Meet Lex Atencio, Our Diamond Expert

The son of world-renowned jewelry designer John Atencio, Lex Atencio brings over 15 years of experience in fine jewelry. With specialized training in diamond grading and assessment, he is passionate about helping clients find the perfect stone that balances quality, beauty, and value. His expertise has guided countless customers through the diamond selection process with confidence. Here’s what he has to say about some common diamond questions.

Common Diamond Questions Answered

Q: What should I prioritize in the Four Cs (carat, cut, color, clarity)?

A: While all Four Cs are important, you'll notice cut grade and color most quickly with the naked eye. Many salespeople tend to gloss over cut grade, but it actually has the biggest impact on a diamond's sparkle. We only carry Very Good and Excellent/Ideal cut grades, and I'd recommend you stick to these standards as well. A well-cut diamond can actually appear larger and more brilliant than a poorly cut diamond of higher carat weight. After considering cut, I suggest looking at clarity and color based on what matters most to you personally, with carat weight being your final consideration depending on your budget.

Q: Are lab-grown diamonds a good alternative to natural diamonds?

A: Lab-grown diamonds are physically, chemically, and optically identical to natural diamonds—the only real difference is their origin. However, the biggest drawback of lab-grown diamonds is their lack of long-term value. Unlike natural diamonds, which are finite and scarce, lab-grown diamonds can be produced in greater quantities and at lower costs over time. As a result, their prices continue to drop, meaning whatever you pay for a lab-grown diamond today is likely the most it will ever be worth.

Q: Should I only consider a diamond with third-party certification like GIA, and why?

A: Third-party certification from trusted organizations like the GIA (Gemological Institute of America) is crucial for both natural and lab-grown diamonds. These certifications offer an unbiased assessment of a diamond’s characteristics and quality, giving you confidence that you're getting exactly what you’re paying for. Without certification, there’s no way to be sure the diamond has been accurately graded in terms of its 4Cs and other key details.

Q: How can I be sure a diamond is ethically sourced?

A: Not all jewelers prioritize ethical sourcing, so it's really important to choose a trusted retailer. At John Atencio, we're deeply committed to responsible sourcing. Every natural diamond we offer adheres to the Kimberley Process Certification, which ensures that our diamonds are free from conflict and unethical mining practices. We also carefully select our partners within the diamond supply chain to guarantee that our diamonds come from safe, responsible sources.

Additionally, while lab-grown diamonds are often marketed as a sustainable option, you should know that, per FCC regulations, no one can actually claim they are "eco-friendly" due to the significant energy required for their production. That said, we also heavily scrutinize our lab-grown diamond providers to ensure they too are maintaining strict standards.

Q: What are the biggest mistakes people make in selecting their diamond?

A: The most common mistakes include:

- Focusing too much on carat weight while neglecting cut quality

- Getting fixated on paper grades rather than the diamond's actual appearance

- Failing to consider the diamond in the context of its setting

- Rushing the decision without adequate research or consultation

- Not buying from someone they trust

- Feeling pressured or "sold" into thinking they must buy now

At John Atencio, we take a no-pressure, education-focused approach so you feel confident in your purchase and build a long-term relationship with us. We believe in transparency, helping you make informed decisions that you'll feel good about for years to come.

Q: How do I know if the pricing for a lab diamond is current given the declining prices?

A: Lab diamond pricing can fluctuate more rapidly than natural diamond pricing. At John Atencio, we regularly update our pricing to reflect current market conditions. We also provide transparent comparisons between our lab diamonds and comparable natural diamonds, helping you understand exactly what you're getting for your money. If you're concerned about pricing trends, we'd recommend having a conversation about timing with our experts. Just keep in mind that lab diamonds don't maintain their value over time.

Q: Is it true that all diamonds have flaws?

A: Yes, virtually all diamonds contain some internal characteristics called "inclusions" and surface irregularities called "blemishes." These are formed naturally as the crystal develops, both in natural diamonds as well as lab-grown stones. However, many of these characteristics are actually microscopic and invisible to the naked eye. Diamonds with fewer and less noticeable inclusions receive higher clarity grades and, as you might expect, command higher prices.

The John Atencio Difference: Expert Guidance You Can Trust

For over four decades, John Atencio has maintained an unwavering commitment to quality, craftsmanship, and customer satisfaction. Each diamond is hand-selected for exceptional cut and brilliance, then paired with meticulously crafted settings designed by John himself. This attention to detail ensures jewelry of uncompromising beauty and quality.

John’s diamond experts provide personalized consultations tailored to your preferences, priorities, and budget. From custom designs to setting modifications, John’s team ensures that your diamond jewelry perfectly reflects your individual style. And John’s ongoing care services further protect your investment, maintaining its beauty and integrity for generations.

Choosing the Right Diamond with John Atencio

Armed with expert knowledge and guidance, selecting the perfect diamond becomes an exciting journey rather than an overwhelming process. Whether you're seeking an engagement ring, a special gift, or a personal indulgence, John’s diamond experts are ready to help you find or create the perfect piece. Shop online, visit any John Atencio location, or schedule a consultation to experience the difference that true expertise makes in your diamond journey.