Our History

A Passion & Vision

John Atencio has designed fine jewelry in Colorado for more than 40 years.

His first inspired attempt at making jewelry was when he was yet a business student at Colorado State University. He wanted to give his girlfriend a ring. So he made one himself out of silver.

He got the girl.

It was the first jewelry design Atencio has to his credit. Thousands more follow.

Each piece of fine jewelry hand designed by the legendary Atencio has its own compelling story. More distinctive, more personalized than any other jeweler’s designs elsewhere, John Atencio’s fine jewelry is precious and lasting.


Classic and bold pieces by John Atencio are given as tributes for engagements, weddings, the birth of a child, anniversaries, graduations and more.  Each cherished gift is your personal expression of love.

The wealth of jewelry collections featured at any of John Atencio’s retail locations or at any of his resellers across the country are testimony to the eponymous designer’s driven genius. Producing dozens of detailed new jewelry drawings each year, Atencio’s designs are the truest expression of luxury and glamour.

Generations of women and men treasure John Atencio’s jewelry. Be part of the story. Wear John Atencio.